LinkedIn Templates & Campaigns: Complete Guide
Key takeaways
- How many templates can I create? No limit on templates.
- What if a variable is empty? It becomes an empty string.
Creating Templates
Templates are reusable message drafts for your LinkedIn campaigns.
- Go to LinkedIn → Templates
- Click Create Template
- Choose type: Invite Note (300 chars), Message (8,000 chars), or InMail (8,000 chars)
- Write your content and click Save
Personalization Variables
| Variable | What It Inserts | Example |
|---|---|---|
| {{firstName}} | First name | "Sarah" |
| {{lastName}} | Last name | "Johnson" |
| {{company}} | Company name | "Acme Corp" |
| {{headline}} | LinkedIn headline | "VP of Sales" |
| {{location}} | Location | "San Francisco, CA" |
Variables auto-fill with prospect data when sent.
Building a Campaign
- Go to LinkedIn → Campaigns
- Click Create Campaign
- Name it, select a LinkedIn account
- Add campaign steps
- Select an audience to enroll
- Start the campaign
Campaign Step Types
| Step Type | What It Does | Requires Template |
|---|---|---|
| send_invite | Connection request | Yes (invite note) |
| wait_accept | Wait for acceptance | No |
| send_message | Direct message | Yes (message) |
| engage_post | Like/comment on post | Optional |
| send_inmail | InMail message | Yes (InMail) |
| view_profile | Visit profile | No |
Configuring Delays
- Minimum: 1 hour between steps
- Recommended: 1-3 days between messages
- Delays include randomization for natural timing
Frequently asked questions
- How many templates can I create?
- No limit on templates.
- What if a variable is empty?
- It becomes an empty string. Write templates that work without it.