LinkedIn Templates & Campaigns: Complete Guide | WarmySender
LinkedIn Templates & Campaigns: Complete Guide
Creating Templates
Templates are reusable message drafts for your LinkedIn campaigns.
- Go to LinkedIn → Templates
- Click Create Template
- Choose type: Invite Note (300 chars), Message (8,000 chars), or InMail (8,000 chars)
- Write your content and click Save
Personalization Variables
| Variable | What It Inserts | Example |
|---|---|---|
| {{firstName}} | First name | "Sarah" |
| {{lastName}} | Last name | "Johnson" |
| {{company}} | Company name | "Acme Corp" |
| {{headline}} | LinkedIn headline | "VP of Sales" |
| {{location}} | Location | "San Francisco, CA" |
Variables auto-fill with prospect data when sent.
Building a Campaign
- Go to LinkedIn → Campaigns
- Click Create Campaign
- Name it, select a LinkedIn account
- Add campaign steps
- Select an audience to enroll
- Start the campaign
Campaign Step Types
| Step Type | What It Does | Requires Template |
|---|---|---|
| send_invite | Connection request | Yes (invite note) |
| wait_accept | Wait for acceptance | No |
| send_message | Direct message | Yes (message) |
| engage_post | Like/comment on post | Optional |
| send_inmail | InMail message | Yes (InMail) |
| view_profile | Visit profile | No |
Configuring Delays
- Minimum: 1 hour between steps
- Recommended: 1-3 days between messages
- Delays include randomization for natural timing
Frequently Asked Questions
How many templates can I create?
No limit on templates.
What if a variable is empty?
It becomes an empty string. Write templates that work without it.
Put This Knowledge Into Action
Start your LinkedIn outreach today and build meaningful connections.
Start LinkedIn Outreach