Dashboard health score dropping but warmup scores are fine
If your Dashboard Health Score is dropping even though your per-mailbox warmup scores are high (e.g., 100), the issue is likely in your campaign performance or LinkedIn account status — not warmup.
The Dashboard Health Score is a composite metric that combines warmup health (30-40% weight), email campaign performance (40-50% weight), LinkedIn health (20% weight), and campaign status (10% weight).
Most common causes:
- Low campaign open rates — If you recently started email campaigns on new or under-warmed domains, open rates may be below 20%. The email sub-score penalizes open rates below 20% heavily. Solution: Warm up mailboxes for at least 2-3 weeks before launching campaigns. Write better subject lines and start with small volumes.
- Zero reply rate — New campaigns with no replies yet get a low reply score. This is normal for the first few days. As replies come in, the score will improve.
- LinkedIn account needs verification — If your LinkedIn account status changed to 'needs_verification' or is restricted, the LinkedIn sub-score drops significantly. Check LinkedIn > Accounts and reconnect if needed.
- Missing DNS records — If SPF or DKIM is not configured on some mailbox domains, the warmup sub-score is penalized. Check Analytics > Mailboxes for DNS status.
What to do:
- Check which sub-score is low: look at the dashboard insights for specific recommendations.
- If campaigns are new, give them time — the score will improve as engagement data accumulates.
- If LinkedIn is the issue, reconnect your LinkedIn account.
- Ensure all domains have proper SPF, DKIM, and DMARC configured.
- See the 'Understanding the Dashboard Health Score' guide for full details on how the composite score works.