Emails landing in Promotions or spam folder
If your campaign emails land in Promotions or spam: 1) Check DNS records — SPF, DKIM, and DMARC must all be configured correctly. Use a tool like MXToolbox to verify. 2) Reduce HTML and images — plain-text-style emails with minimal formatting have higher inbox placement. 3) Avoid spam trigger words — 'free', 'guarantee', 'act now', 'limited time' in subject lines. 4) Warm up your mailbox first — run warmup for at least 2-3 weeks before starting campaigns. 5) Keep your volume low initially (20-30 emails/day) and increase gradually. 6) Personalize every email — use merge tags so each email is unique. 7) Set up a custom tracking domain to avoid shared tracking domain reputation issues. 8) Monitor your warmup Health Score — if it drops below 60, pause campaigns and let warmup recover your reputation. 9) Use Bounce Shield to filter out invalid emails before sending.