How do I find my ideal leads using filters?

WS
WarmySender Team
Updated Jun 20, 2026

Short answer: open the Leads page and stack filters until the list shows only the people you want to reach. The filters WarmySender is strongest on are Location, Job title, Seniority, Department, and Has LinkedIn. Each filter you add narrows the results, so combining a few — say, a job title plus a country plus a seniority level — turns 200M+ contacts into a focused shortlist of decision-makers in seconds. Then save that shortlist to a list and launch a campaign straight from it.

WarmySender runs your outreach on autopilot with AI agents, across Cold Email, Email Warmup, LinkedIn, Instagram and Multichannel sequences — plus real-time email verification. The lead database is the prospecting input that feeds all of them: find the right people here, and the same contacts flow into your cold email campaigns and your LinkedIn outreach.

The filters you can use

You don't have to use every filter. Most great lists come from combining just two or three. Here's what each one does and why it's useful.

Filter What it narrows to Great for
Location Country, then state or province, then city Reaching people in a specific market or region
Postcode / ZIP Everything starting with the code you type (US and Canada) Going local — a neighbourhood rather than a whole city
Street contains A street or building name inside the address (US and Canada) A named office tower, business park, or single avenue
Job title People whose title matches the words you type Targeting a specific role, e.g. "Marketing Manager"
Seniority The level of the role — Founder / Owner, C-Level, VP, Director, Manager, Senior / Principal Reaching decision-makers at the right level
Department The function — Marketing, Sales, Engineering, Finance, HR Reaching a whole team or function
Has LinkedIn Contacts who have a LinkedIn profile on record Multichannel outreach (email plus LinkedIn)

Each filter is additive — the more you add, the smaller and more precise the result set becomes. A live count shows how many contacts match, so you can watch the number shrink as you tighten the search and find the sweet spot between "too broad" and "too few".

Filter by Location

Location is usually the first filter people reach for. Choose a country first, then optionally narrow to a state or province, and then to a city if you want to get hyper-local. Picking a country first keeps the state and city choices relevant to where you're searching.

Below city you can go narrower still. City matches however you type it — capitals or not — and understands common short forms, so NYC finds New York, and you can add several cities at once. Postcode / ZIP matches from the start of the code, so typing 100 returns every ZIP beginning 100 and M5V returns that part of Toronto (United States and Canada contacts). Street contains, under More filters, matches a street or building name inside the address (also US and Canada). There's no deliverability filter — the lead database doesn't carry one, so save your list and run it through the Email Verifier before you launch. There's no radius ("within X miles") search yet, and no postcode data for the UK or Australia — use City and State / Region there. Full walkthrough with worked examples: filter leads by postcode, city or street.

Use Location when your offer is regional (you sell into a specific country or state), when you want to run separate campaigns per market, or simply to keep time zones and language consistent across a single send.

Filter by Job title

Job title is the richest filter in the database — almost every contact has one — so it's the single most powerful way to zero in on the right person. Type the words that describe the role you want to reach, such as Marketing Manager, Head of Sales, or Chief Financial Officer, and the results narrow to people whose title matches. Each word you type needs to start a word in the title, so market finds "Marketing Manager" and cto finds "CTO" and "Co-Founder/CTO", but not "Director".

A few tips that make title search work well:

Filter by Seniority

Seniority lets you target the level of a role rather than its exact wording — useful when the same job goes by many different titles. There are six levels to choose from:

Seniority matches whole words in the title, so a Director or a Coordinator is never counted as C-Level. C-Level also leaves out roles like Chief of Staff, Chief Engineer, and assistants to an executive, such as "Executive Assistant to the CEO".

Seniority pairs perfectly with Department: combine "VP" with "Marketing" and you get marketing vice presidents specifically, without having to guess every possible title they might use.

Filter by Department

Department (also called function) narrows results to a particular part of an organization — for example Marketing, Sales, Engineering, Finance, or HR. Reach for it when your offer is relevant to a whole team rather than one named role.

Department on its own casts a wide net (everyone in marketing, from coordinator to chief); add Seniority to focus on the decision-makers within that function, or add a Job title phrase to focus on a specific role inside it. Department also matches whole words in the title — for example, IT finds "IT Manager" but not "Audit Manager".

Filter by Has LinkedIn

Turn on Has LinkedIn to show only contacts who have a LinkedIn profile on record. Most contacts in the database do, which makes this filter ideal for multichannel outreach: you can email a prospect and reach out on LinkedIn as part of the same sequence, which typically lifts response rates compared with a single channel.

If you run LinkedIn campaigns (the LinkedIn add-on), filtering to contacts with a LinkedIn profile up front saves you from importing people you can't reach there.

Three example searches

The real power comes from stacking filters. Here are three concrete searches you can recreate today.

1. Marketing VPs in Canada with a LinkedIn profile

A focused list of senior marketing decision-makers in one market, reachable by both email and LinkedIn.

This is the example to copy when you want quality over quantity: every contact is a marketing VP, in Canada, with a LinkedIn profile for a multichannel touch.

2. Founders and CEOs of US companies

Top-of-the-house decision-makers in the United States.

Leave Department off so you reach the leader of the whole company rather than one function. Add a state under Location if you want to focus on a single region.

3. HR managers in a specific city

A tightly geo-focused list of people-operations decision-makers — handy for a local offer or an event.

Because city is the narrowest location level, keep an eye on the live match count — if it's smaller than you'd like, drop the city and search the whole state or province instead.

What we don't filter on (yet)

We want to be straight with you about where the filters are strong and where they aren't. WarmySender's targeting is built around people — their role, level, function, location, and how reachable they are by email and LinkedIn — and those filters are reliable because that information is well covered across the database.

What we don't currently offer are dependable company-size (headcount) or revenue filters. We have that information for only a small fraction of records, so filtering on it would hide most of the people you'd actually want to see and give you a misleadingly small list. Rather than ship a filter that quietly throws away good contacts, we've left it out until the underlying coverage is good enough to trust. If company size and revenue targeting matter to you, let us know at [email protected] — it helps us prioritize.

Save your list and launch a campaign

Once your filters show the people you want, turn them into outreach in a few clicks:

  1. Select the contacts — pick them individually, or select everyone on the page.
  2. Save to a list — choose Save to List and either create a new prospect list or add to an existing one. You'll see how many were added and how many were duplicates.
  3. Launch from the list — open your saved list and create a campaign straight from it, or export it as a CSV if you'd rather work with the file directly.

Saved leads flow into the very same prospect list a CSV import would create, so everything downstream — sequences, sending limits, warmup, analytics — works exactly the same way. A good final habit before launch: run the contacts through the email check so your first send starts clean.

Save a filter set and reuse it

Once you've narrowed the results down to the people you want, you don't have to rebuild the same search from scratch next week. As soon as any filter is set, a Save filters button appears — give the set a name (up to 80 characters) and it's stored for your workspace.

  1. Build the search — set Location to United Kingdom, Industry to SaaS, and Job title to Founder.
  2. Save it — click Save filters and name it “UK SaaS founders”.
  3. Reapply it — next week, open the Saved filters menu (the bookmark icon in the filter bar) and click “UK SaaS founders”. It replaces whatever filters are currently set and takes you back to the first page of results.

The menu lists your presets newest first, and you can rename or delete any of them from there. Presets are shared with everyone in your workspace, so a search one person perfects is available to the whole team. You can keep up to 50 per workspace, and each name has to be unique within it.

One thing worth being clear about: saving a preset saves the filter set, not the leads. The results are pulled fresh from the database every time you apply it, so contacts added since you saved it show up automatically — and applying a preset costs you nothing, because browsing is always free. Keeping the contacts themselves is the separate Save to List action described above, which draws on your normal monthly allowance and daily pace.

Frequently asked questions

Which filters can I use to find leads?

The filters WarmySender is strongest on are Location (country, state or province, and city), Job title (a free-text search for the role wording), Seniority (the level of the role — Founder / Owner, C-Level, VP, Director, Manager, Senior / Principal), Department (the function — Marketing, Sales, Engineering, Finance, HR, and more), and Has LinkedIn (show only contacts with a LinkedIn profile). You can use any combination; each filter you add narrows the results further.

Can I combine several filters at once?

Yes — that's where the real power is. Filters are additive, so the more you add, the smaller and more precise your list becomes. For example, you can combine Department = Marketing with Seniority = VP, Location = Canada, and Has LinkedIn to get a focused list of marketing vice presidents in Canada with a LinkedIn profile. A live match count updates as you go, so you can tighten or loosen the search to find the right balance. Inside any multi-choice box (country, state, city, department, industry, category) use Select all and Clear at the top of the list — with a search term typed, Select all adds only the matching entries, so “every US state except two” is Select all, then untick the two.

What's the difference between Seniority and Job title?

Job title matches the words in someone's role — you type words like "Marketing Manager" and get people whose title has words starting with them (so "market" finds "Marketing Manager"). Seniority targets the level of the role regardless of exact wording — for example, "VP" finds vice presidents across every function even when their titles are phrased differently. They work best together: combine Seniority = VP with Department = Marketing to get marketing vice presidents without having to guess every possible title.

Can I filter by company size or revenue?

Not at the moment. WarmySender's targeting is built around people — their role, seniority, department, location, and how reachable they are by email and LinkedIn — and those filters are reliable because the underlying information is well covered. Company size (headcount) and revenue are available for only a small fraction of records, so filtering on them would hide most of the contacts you'd want to see and give you a misleadingly small list. We've left those filters out rather than ship something that quietly drops good leads. If they matter to you, email [email protected] so we can prioritize.

Why filter by "Has LinkedIn"?

The "Has LinkedIn" filter shows only contacts who have a LinkedIn profile on record, which is ideal for multichannel outreach — emailing a prospect and reaching out on LinkedIn as part of the same sequence, which usually lifts response rates over a single channel. If you run LinkedIn campaigns with the LinkedIn add-on, filtering to contacts with a profile up front means you won't import people you can't reach there.

Can I save my lead filters?

Yes. Once any filter is set, a “Save filters” button appears — name the set (up to 80 characters) and it's stored for your workspace. Open the “Saved filters” menu (the bookmark icon in the filter bar) to apply a preset in one click, or to rename and delete presets; the list shows the newest first, and applying one replaces your current filters and returns you to the first page of results. Presets are shared with everyone in your workspace, with a limit of 50 per workspace and names that must be unique within it. A preset saves the filter set rather than the leads, so the results refresh from the database each time you apply it and newly added matching contacts appear on their own. Keeping contacts is still the separate “Save to List” action, which uses your normal monthly allowance and daily pace.

What do I do after I've filtered down to my ideal leads?

Select the contacts you want (individually or everyone on the page), choose "Save to List" to add them to a new or existing prospect list, and then create a campaign straight from that list — or export it as a CSV if you prefer. Saved leads land in the same prospect list a CSV import would create, so sequences, sending limits, warmup, and analytics all work exactly the same. Running the list through the email check before your first send is a good final step to keep things clean.

Still have questions? Email [email protected] — we respond within 24 hours on business days.