How unsubscribe links work
WarmySender automatically adds a visible unsubscribe link to every campaign email — no setup needed. You do not need to add anything manually in the campaign editor.
What happens automatically:
- A visible 'Unsubscribe from this list' footer link is appended to every campaign email
- RFC 2369/8058 List-Unsubscribe headers are added for one-click unsubscribe in Gmail and Outlook
- No configuration required — this is always on for deliverability and compliance
When a prospect clicks unsubscribe:
- They are immediately removed from all active campaigns in your workspace
- Their status is set to 'unsubscribed' globally
- They are added to your suppression list automatically
- They will not receive any future campaign emails from your workspace
- Campaigns with 'Stop on Unsubscribe' enabled (default: ON) immediately stop the sequence
Viewing unsubscribed contacts:
- Go to your prospect list and filter by 'Unsubscribed' status
- Unsubscribed prospects remain in your database but are excluded from all sending
Compliance:
- This is required for CAN-SPAM and GDPR compliance
- Never manually re-add unsubscribed contacts to campaigns
- The unsubscribe link uses signed tokens (HMAC-SHA256) for security — links cannot be forged