Understanding the Dashboard Health Score
The Dashboard Health Score is a composite workspace-wide score (0-100) that reflects the overall health of your outreach across all systems — email campaigns, warmup, LinkedIn, and campaigns. It is different from the per-mailbox Warmup Health Score.
How the Dashboard Score Is Calculated
The score combines four sub-scores with dynamic weighting:
1) Email Sub-Score (40-50% weight) — Based on your campaign performance over the last 30 days:
• Bounce rate: below 2% = excellent, below 5% = good, above 5% = poor
• Open rate: above 30% = excellent, above 20% = good, below 20% = poor
• Reply rate: above 5% = excellent, above 2% = good, below 2% = poor
This sub-score is the average of all three metrics.
2) Warmup Sub-Score (30-40% weight) — Based on warmup performance:
- Inbox rate: above 90% = excellent, above 80% = good, below 80% = poor
- Mailbox health warnings: 0 warnings = excellent, 1-2 = fair, 3+ = poor
- DNS health: percentage of mailboxes with valid SPF and DKIM records
3) LinkedIn Sub-Score (20% weight, only if LinkedIn accounts exist) — Based on:
- Average account health score across connected LinkedIn accounts
- Restrictions: any active restrictions heavily reduce this score
4) Campaign Sub-Score (10% weight) — Based on:
- Whether you have active running campaigns (yes = good)
- High bounce rate penalty (above 5% with 50+ sends = -30 points)
Dynamic Weighting
Only systems you are actively using contribute to the score. If you have no LinkedIn accounts, the LinkedIn sub-score is excluded and the remaining weights are redistributed proportionally. If you have no campaigns, the campaign sub-score is excluded. This prevents unused features from penalizing your score.
Why Your Dashboard Score Differs from Warmup Scores
Your per-mailbox warmup health scores (shown on the Warmup page) measure only warmup email deliverability — inbox rate, spam rate, and bounce rate from warmup emails. The Dashboard Health Score includes campaign performance, LinkedIn health, and DNS status. You can have perfect warmup scores (100) while the Dashboard Score is lower because campaign open rates are low or LinkedIn has issues.
Common Reasons the Dashboard Score Drops
• Low campaign open rates (below 20%) — This is the most common cause. If you just started campaigns on new domains, open rates may be low initially.
• Zero reply rate — No campaign replies yet heavily penalizes the email sub-score.
• LinkedIn account needs re-verification — A disconnected or restricted LinkedIn account drops the LinkedIn sub-score significantly.
• Missing DNS records — SPF or DKIM not configured on some mailboxes lowers the warmup sub-score.
• High bounce rate — Campaign bounces above 5% penalize both the email and campaign sub-scores.
How to Improve Your Dashboard Score
• Warm up mailboxes for 2-3 weeks before starting campaigns — this builds reputation for better open rates.
• Verify email lists before campaigns — reduces bounces.
• Write better subject lines — improves open rates (aim for 30%+).
• Keep LinkedIn accounts connected and verified.
• Configure SPF, DKIM, and DMARC on all sending domains.
• Start campaigns with small volumes (20-30/day) and increase gradually.
• Monitor the Analytics page to track which sub-area needs improvement.