Creating a Multichannel Campaign
Multichannel campaigns let you combine email and LinkedIn outreach in a single sequence for maximum engagement.
Getting Started:
- Go to Campaigns Hub and click 'New Campaign', then select 'Multichannel' as the campaign type.
- You must have at least one email mailbox connected AND one LinkedIn account connected to create a multichannel campaign.
Building Your Sequence:
Mix and match email steps and LinkedIn steps in any order:
• Email steps — Send email, follow-up email, reply in thread
• LinkedIn steps — View profile, send connection request, send message, send InMail
Example Multichannel Sequence:
- Day 0: View LinkedIn profile (creates a notification so the prospect sees your name)
- Day 1: Send connection request with a personalized note
- Day 3: Send email if not yet connected (reaches them through a different channel)
- Day 5: Send LinkedIn message if connected (follow up where the conversation started)
- Day 8: Send follow-up email if no reply on either channel
Setting Delays:
Configure delays in days and hours between each step. The system respects your sending windows and adds random jitter to keep outreach natural.
Cross-Channel Reply Detection:
When a prospect replies on one channel, the entire sequence stops across all channels. An email reply stops pending LinkedIn steps, and a LinkedIn reply stops pending email steps. This prevents awkward double-outreach after someone has already responded.
Monitoring Results:
Track multichannel campaign performance from the campaign detail view. You can see per-step metrics for both email (opens, clicks, replies) and LinkedIn (invites sent, accepted, messages delivered, replies) in one unified dashboard.