Warmup & Campaigns: How They Work Together
Warmup and campaign emails share your daily sending capacity, so understanding how they interact is important for a successful outreach strategy.
Shared Daily Quota
Your subscription plan sets a total daily sending limit per mailbox. Both warmup emails and campaign emails count toward this limit. For example, if your plan allows 50 emails per day and warmup sends 20, you have 30 remaining for campaigns.
When to Start Campaigns
Before launching your first campaign, make sure:
• Warmup has been running for at least 2-3 weeks.
• Your mailbox Health Score is 70 or above.
• Your DNS records (SPF, DKIM, DMARC) are properly configured.
• Your bounce rate is below 3% over the last 7 days.
Keep Warmup Running
Never fully disable warmup once you start campaigns. Instead, reduce warmup volume to make room for campaign sends. The system automatically adjusts — once a mailbox enters Maintenance mode, warmup volume stays low (15-30 emails per day) while keeping your reputation active.
Balancing Volume
If you need more daily capacity for campaigns, you can lower your warmup daily limit. A good balance is keeping warmup at 15-20 emails per day while dedicating the rest to campaigns. This ensures ongoing reputation maintenance without starving your outreach.
Automatic Safety
If your campaign sends cause bounce or spam rates to spike, the warmup system detects this through the shared health metrics and may trigger Recovery mode. This is a protective measure — reduce campaign volume and let your reputation recover before resuming.