Campaign Overview Metrics (All-Time Totals)
The stat box at the top of every campaign detail page (Sent, Opens, Clicks, Replies, Bounces, Open Rate, Click Rate, Reply Rate) is often misunderstood. Here is exactly what it shows.
What the Overview Stat Box Shows
The overview stat box displays ALL-TIME cumulative totals for the campaign since it was created. Every email ever sent, every open ever tracked, every click ever recorded, and every reply ever received is counted — from day one of the campaign through right now.
This is NOT a daily, 12-hour, or rolling-window view. It is the complete lifetime of the campaign in a single glance.
Real-Time Updates
The numbers refresh automatically every 30 seconds while you have the page open. You do not need to reload the page — opens, clicks, and replies that come in are reflected almost immediately in the stat box.
Common Misconception: 12-Hour or Daily View
Some users assume the stat box only shows recent activity (for example, 'sent in the last 12 hours' or 'today's stats'). That is incorrect — it is all-time, cumulative, since campaign creation. If your campaign has been running for 3 weeks, the stat box reflects the entire 3 weeks, not just today.
When You Need a Time Window
If you want time-windowed views — for example, 'how did my campaign perform over the last 7, 14, 30, or 90 days?' — use the Analytics page instead. Analytics supports date range filters and gives you day-by-day trend charts, which is the right tool for performance analysis over specific periods.
Quick Rule of Thumb
• Campaign overview stat box → lifetime totals, updated every 30 seconds
• Analytics page → time-windowed views and trend charts
The two views are designed to complement each other. Use the overview for a running tally of your campaign, and use Analytics when you need to slice performance by date.