LinkedIn Campaigns
Create and manage LinkedIn-only outreach campaigns from the LinkedIn section.
Creating a LinkedIn Campaign:
- Go to LinkedIn > Campaigns from the sidebar.
- Click 'Create Campaign' and give your campaign a name.
- Select the LinkedIn account to use for sending.
- Select an audience — choose one or more audiences as campaign targets.
- Define your campaign steps — build a sequence using LinkedIn action types.
Do I Need to Wait for Enrichment?
No. You can create and start a LinkedIn campaign immediately, even if your audience is still being enriched or has not been enriched at all. Campaigns only need LinkedIn profile URLs to function — they can send connection requests, messages, and InMails using the profile URL alone. Enrichment adds extra data (name, company, headline) for personalization, but it is not a prerequisite. Start your campaign now and enrichment will continue running in the background. As profiles are enriched, personalization data becomes available for subsequent campaign steps.
Campaign Types:
- Connection Request then Message — Send an invite, wait for acceptance, then follow up with a direct message. Most common approach for warm outreach.
- InMail Sequences — For reaching non-connections using LinkedIn Premium or Sales Navigator InMail credits. No connection request needed.
- Mixed sequences — Combine profile views, connection requests, messages, and InMails with conditional branches based on whether the prospect accepted or replied.
Daily Limits & Sending Windows:
Set daily action limits per campaign to stay within safe thresholds. Configure sending windows (start/end hours and timezone) and active days to control when LinkedIn actions are executed. The system enforces account-level safety limits on top of your campaign settings.
Monitoring Active Campaigns:
Track key metrics from the campaign dashboard:
• Invites Sent — Total connection requests dispatched
• Accepted — How many prospects accepted your invite
• Messages Delivered — Direct messages and InMails sent
• Replies — Number of prospect responses
Managing Campaigns:
- Pause — Temporarily stop all actions while preserving progress. Prospects stay at their current step.
- Resume — Continue a paused campaign from where it left off.
- Complete — Mark a campaign as finished. No further actions will be sent.
- Campaigns are automatically paused if your LinkedIn account is disconnected or restricted.
FAQ:
Q: My audience says enrichment is in progress — can I still start my campaign?
A: Yes. Enrichment is a background process that adds profile details for personalization. Your campaign will start immediately using the LinkedIn URLs in your audience. You do not need to wait for enrichment to complete.
Q: Will my campaign messages be less effective without enrichment?
A: If you use merge tags like {{firstName}} or {{company}} in your message templates, those fields will only be populated for enriched profiles. For unenriched profiles, you can set Liquid syntax fallbacks (e.g., {{firstName | default: 'there'}}) to handle missing data gracefully. Connection requests without personalization still work — you can always send blank invites.
Q: My campaign shows 0 prospects enrolled — what went wrong?
A: This usually means your audience has no profiles with LinkedIn URLs, or the profiles could not be matched. Check your audience on the Audiences page to verify it has profiles. If you imported via CSV, make sure the linkedinUrl column was mapped correctly.